As Roland-Garros once again takes centre stage in Paris, the world's attention turns to the elegance, precision and determination that define great tennis. Few know that these values have long been shared by Dormeuil.
For more than a century, Dormeuil has maintained a close relationship with the world of sport. In the 1920s, the House introduced Sportex®, a revolutionary cloth that quickly became known as "the cloth of champions". Developed from pure twisted wool, Sportex® combined durability, comfort and freedom of movement at a time when athletes demanded garments capable of matching their performance.
Golf champions were among the first to adopt Sportex®, but tennis players soon followed. The fabric won over some of the greatest names of the era, including the legendary Suzanne Lenglen and the famous French Musketeers: René Lacoste, Jean Borotra, Henri Cochet and Jacques Brugnon.
Their place in sporting history was secured in 1927 when France won the Davis Cup. The team proudly wore striped Sportex® blazers and white trousers, creating an enduring image of French sporting elegance. The victory was so celebrated that Dormeuil organised a competition to predict the winners and welcomed members of the victorious team to its offices shortly afterwards.
The connection between Dormeuil and tennis continued for decades. Such was the strength of this relationship that, in the 1980s, the House even introduced a dedicated Roland-Garros collection, further reflecting its attachment to one of the most prestigious tournaments in the sport.
Today, while the game has evolved, the values that unite tennis and Dormeuil remain unchanged: excellence, precision, performance and style. As players compete on the clay courts of Roland-Garros, we are reminded that Dormeuil has long been part of the story of champions.
From Sportex® and the French Musketeers to the Roland-Garros collection, this remarkable heritage continues to inspire Dormeuil today.
