Jules DORMEUIL
has the idea of importing English cloth into France.
Alfred & Auguste Dormeuil
joined their brother in the business.
The family crest is created, with three rams’ heads representing the three brothers: Jules, Alfred and Auguste.
Dormeuil Frères
The company takes the name Dormeuil Frères and sets up its registered office at 4 rue Vivienne in Paris.
The first shop opened on 10 New Burlington Street, a very prosperous tailoring district in London.
Dormeuil fabrics crossed internatinal frontiers, and arrived in Africa & Asia.
142 fifth Avenue
Dormeuil established its first office in the United States, on 142 Fifth Avenue, in New York.
Arnaud Massy
Dormeuil started sponsorship with Arnaud Massy, one of France’s greatest golfer.
Dormeuil introduced its ladies division.
Third generation: Pierre invents Sportex®, « The fabric of champions, the champion fabric ».
Launch of the Dormeurine advertising campaign “Chacun pour soi, Dormeurine pour tous” (“Every man for himself, Dormeurine for every man”), by well-known British illustrator Cecil Aldin (1870-1935).
Second generation: Georges Dormeuil builds the prestigious Dormeuil House in London’s Golden Square.
Dormeuil invents the woven selvedge for fabrics.
Dormeuil dresses the ‘Musketeers’: well-known French tennis players René Lacoste, Henri Cochet, Jacques Brugnon and Jean Borotra are delighted to wear white Frilex trousers, the first cooling fabric on the market.
During the 1930s, Dormeuil launches numerous illustration campaigns to promote Sportex®. Successive illustrators will encapsulate the Sportex® style of the 1930s: Chale, Cox, Anderson and Sullivan.
Dormeuil launches its Haute Couture fabric collection.
Fourth generation: Xavier Dormeuil creates the famous « Tonik® ».
Creation of the first ready-to-wear line under the «Guy Dormeuil» name.
Veruschka
Dormeuil chooses Veruschka, one of the best-known models of the 1960s and 1970s, to be the face of the new "Tonik®" campaign. These advertisements were immortalised by renowned Australian photographer Alec Murray, then by major Italian fashion photographer Franco Rubartelli.
Following several years of occasional collaboration in the 1950s, Dormeuil offers Mr Gruau the chance to reinterpret its 1980s Man. Mr Gruau became one of the best known and most popular artists in fashion and haute couture.
Cindy Crawford
For its 1986 campaign, Dormeuil uses a renowned photographer, Victor Skrebneski, and an up-and-coming young model with a bright future ahead of her, Cindy Crawford.
Laser®
Charles and Dominic Dormeuil launch «Laser®» in Paris.
The global expansion continues with the opening of offices in China and Australia.
Dormeuil creates "Amadeus®", one of the most beautiful fabrics of modern times, epitomising performance, comfort and excellent drape.
Dormeuil celebrates its 150th anniversary!
The lights on the Eiffel Tower are switched off for the occasion.
Dormeuil sets up in New York to grow the US markets.
Fifth generation
Dominic Dormeuil becomes the new chairman of the family group and launches the Pashmina® luxury fabric.
Dormeuil brings out a new ready-to-wear line. Dormeuil Mode is founded to manage distribution.
"Vanquish": Dormeuil creates the most expensive and luxurious fabric in the world with a worldwide launch and just 300 suit lengths available.
Royal Qiviuk®
Dormeuil celebrates its 165th anniversary with the launch of «Royal Qiviuk®».
Dormeuil discovers a new fibre in Kyrgyzstan and uses it to create a highly innovative fabric, «Kirgyz White®».
The Dormeuil head office moves from Palaiseau to Wissous, still close to Orly airport.
Launch of «Jade», combining an incredibly fine wool with a gemstone, jade.
To support Japan after the earthquake that hit the country on 11th March, Dormeuil launched a worldwide campaign, Kibou311, in partnership with French charity, «LOOM».
170 years of innovation. Dormeuil designed a special bunch for the occasion, "Matterhorn Blue", to celebrate the colour blue in all its depth.
Launch of « Infinity», a new collection of Dormeuil’s most beautiful fibre discoveries.
Launch of «Extreme Vicuna», a characteristically fine, soft and lustrous cloth produced in unprecedented colours.
In search of precious wools
Dominic Dormeuil publishes his book «In Search of the World’s Precious Wools» through publishing company Glénat.
Dormeuil created "Exel", the first pure wool cloth with natural stretch and no elastane, for maximum comfort. The cloth of the future
Dormeuil launched "175" to celebrate the 175th Anniversary of the House.
Dormeuil is committed to being more eco-friendly and responsible & launched "Tonik® Wool", the first traceable cloth, through the Blockchain technology.
"ECHO", the second traceable cloth of the House is launched.
Dormeuil unveils its exclusive collaboration with "the Shoe Surgeon", presenting a limited edition of sneakers handmade.
Dormeuil is celebrating its 180th Anniversary with the launch of the Luxury collection "180 YEARS".
