Jules DORMEUIL

has the idea of importing English cloth into France.

1842

Alfred & Auguste Dormeuil

joined their brother in the business.

1858

The family crest is created, with three rams’ heads representing the three brothers: Jules, Alfred and Auguste.

1860

Dormeuil Frères

The company takes the name Dormeuil Frères and sets up its registered office at 4 rue Vivienne in Paris.

1863

The first shop opened on 10 New Burlington Street, a very prosperous tailoring district in London.

1871

Dormeuil fabrics crossed internatinal frontiers, and arrived in Africa & Asia.

1880

142 fifth Avenue

Dormeuil established its first office in the United States, on 142 Fifth Avenue, in New York.

1905

Arnaud Massy

Dormeuil started sponsorship with Arnaud Massy, one of France’s greatest golfer.

1907

Dormeuil introduced its ladies division.

1920

Third generation: Pierre invents Sportex®, « The fabric of champions, the champion fabric ».

1922

Launch of the Dormeurine advertising campaign “Chacun pour soi, Dormeurine pour tous” (“Every man for himself, Dormeurine for every man”), by well-known British illustrator Cecil Aldin (1870-1935).

1926

Second generation: Georges Dormeuil builds the prestigious Dormeuil House in London’s Golden Square.

1926

Dormeuil invents the woven selvedge for fabrics.

1927

Dormeuil dresses the ‘Musketeers’: well-known French tennis players René Lacoste, Henri Cochet, Jacques Brugnon and Jean Borotra are delighted to wear white Frilex trousers, the first cooling fabric on the market.

1927

During the 1930s, Dormeuil launches numerous illustration campaigns to promote Sportex®. Successive illustrators will encapsulate the Sportex® style of the 1930s: Chale, Cox, Anderson and Sullivan.

1930

Dormeuil launches its Haute Couture fabric collection.

1950

Fourth generation: Xavier Dormeuil creates the famous « Tonik® ».

1957

Creation of the first ready-to-wear line under the «Guy Dormeuil» name.

1957

Veruschka

Dormeuil chooses Veruschka, one of the best-known models of the 1960s and 1970s, to be the face of the new "Tonik®" campaign. These advertisements were immortalised by renowned Australian photographer Alec Murray, then by major Italian fashion photographer Franco Rubartelli.

1970

Following several years of occasional collaboration in the 1950s, Dormeuil offers Mr Gruau the chance to reinterpret its 1980s Man. Mr Gruau became one of the best known and most popular artists in fashion and haute couture.

1983

Cindy Crawford

For its 1986 campaign, Dormeuil uses a renowned photographer, Victor Skrebneski, and an up-and-coming young model with a bright future ahead of her, Cindy Crawford.

1986

Laser®

Charles and Dominic Dormeuil launch «Laser®» in Paris.

1989

The global expansion continues with the opening of offices in China and Australia.

1990

Dormeuil creates "Amadeus®", one of the most beautiful fabrics of modern times, epitomising performance, comfort and excellent drape.

1991

Dormeuil celebrates its 150th anniversary!

The lights on the Eiffel Tower are switched off for the occasion.

1992

Dormeuil sets up in New York to grow the US markets.

1996

Fifth generation

Dominic Dormeuil becomes the new chairman of the family group and launches the Pashmina® luxury fabric.

1999

Dormeuil brings out a new ready-to-wear line. Dormeuil Mode is founded to manage distribution.

2000

"Vanquish": Dormeuil creates the most expensive and luxurious fabric in the world with a worldwide launch and just 300 suit lengths available.

2006

Royal Qiviuk®

Dormeuil celebrates its 165th anniversary with the launch of «Royal Qiviuk®».

2007

Dormeuil discovers a new fibre in Kyrgyzstan and uses it to create a highly innovative fabric, «Kirgyz White®».

2008

The Dormeuil head office moves from Palaiseau to Wissous, still close to Orly airport.

2011

Launch of «Jade», combining an incredibly fine wool with a gemstone, jade.

2011

To support Japan after the earthquake that hit the country on 11th March, Dormeuil launched a worldwide campaign, Kibou311, in partnership with French charity, «LOOM».

2012

170 years of innovation. Dormeuil designed a special bunch for the occasion, "Matterhorn Blue", to celebrate the colour blue in all its depth.

2012

Launch of « Infinity», a new collection of Dormeuil’s most beautiful fibre discoveries.

2012

Launch of «Extreme Vicuna», a characteristically fine, soft and lustrous cloth produced in unprecedented colours.

2013

In search of precious wools

Dominic Dormeuil publishes his book «In Search of the World’s Precious Wools» through publishing company Glénat.

2015

Dormeuil created "Exel", the first pure wool cloth with natural stretch and no elastane, for maximum comfort. The cloth of the future

2016

Dormeuil launched "175" to celebrate the 175th Anniversary of the House.

2017

Dormeuil is committed to being more eco-friendly and responsible & launched "Tonik® Wool", the first traceable cloth, through the Blockchain technology.

2018

"ECHO", the second traceable cloth of the House is launched.

2020

Dormeuil unveils its exclusive collaboration with "the Shoe Surgeon", presenting a limited edition of 5 pairs of sneakers handmade.

2020

Dormeuil is celebrating its 180th Anniversary with the launch of the Luxury collection "180 YEARS".

2022